In 1992, in order to promote the imminent release of Sonic the Hedgehog 2, Sega produced a Japan-only promotional videocassette. It was much the same thing that Nintendo of America would do a couple years later for the likes of Donkey Kong Country and Starfox 64 so that they could crow about their new technologies in long-form video, hoping to make more of an impact than print or television advertisements. (The technique worked – seeing footage of Starfox 64 from that tape made me covet the game like nothing before or since.)
But I’m here to talk about the Sonic 2 video. You can watch the whole nine and a half minute video below, and if you find yourself confused and bored because it’s in Japanese, just scroll down to read my breakdown of the highlights.
Before we get to the video breakdown, let’s begin with the physical videocassette and its packaging. The cover is very similar to the Japanese Mega Drive game box, with the same artwork and a similar logo and overall layout.
(It’s called a “CHIRA-video”. Google Translate wasn’t very helpful, but my best guess would be that it means “sneak peak video”.)
The tape itself has bold blue and white labeling.
Also included is a cashback coupon which could be used to get 1000 yen off of purchasing the game. (At least, I assume that’s its function.)
Now let’s get to the video itself. It starts with the classic “Sega~!” chant, accompanied by a stop-motion clay Sonic, just like in the Japanese TV commercial for Sonic 1.
Then, in a move more characteristic of Sega of America’s marketing than that of Sega of Japan, there are a few comedic scenes of Mario and Luigi being menaced by Sonic and Tails in a section called “Sonic Panic” (unless the whole video is supposed to be called that – it’s kind of hard to tell).
There’s a very brief look back at Sonic’s popularity with some footage of a commercial for the first game, and then some hype for the new one. Then there’s a section about the characters, showing some cute art (which can also be seen in the Japanese instruction manual).
(For Tails and Eggman, Yumiko Takahashi is in the picture-in-picture. She’ll be making another appearance later.)
Then Yuji Naka talks for a while, superimposed over footage of the game being played (Emerald Hill, Casino Night, and Metropolis – there doesn’t appear to be anything special about the footage since the build being played is probably the final or something very much like it). I just wish I understood what Yuji was saying!
Next, Famitsu editor-in-chief Koichi Hamamura and BEEP! Mega Drive editor-in-chief Hiroshi Kawaguchi talk about the game. I assume they’re saying nice things!
The next section is way too short – it’s only a few seconds – but it’s pretty cool. It’s a behind-the-scenes look at the filming of the Japanese Sonic 2 TV commercial. I always thought the landscape in the footage was entirely CGI, so it’s neat to see models of the corkscrew path with a camera running through it.
Here’s the full commercial for reference:
Finally, there’s a adorable animation of Tails. They’re talking about a “Supersonic Action Quiz” being carried out, and then show some special offers like a Sonic 2 hoodie and talk about the included cashback coupon. It’s related to this – I guess they showed these “quiz” commercials and gave away prizes or something? Whatever, I just like the Tails animation.
The video concludes with a notice for the game’s release date and price. Note that it’s not Sonic Twosday – Japan released the game 3 days early, foiling what would have been a global launch, much to the chagrin of Sega of America. (This story was told in Console Wars, which I reviewed in the last Sonic Second.)
So this videocassette is pretty cool all around. I’m quite happy that I own a copy personally, even though I don’t have a VCR hooked up to use it with. It’s a cool piece of Sonic history. And speaking of “history”… next time on The Sonic Second there’s another videocassette to take a look at. Stay tuned!